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Hi, I’m Devika.

Advertising copywriter, creative manager, and brand & marketing strategist and content designer.  

April 2024 – June 2025

Senior Copy Manager

Superbolt, NYC

  • Collaborated with client and marketing teams to create dynamic content for campaigns, product launches, and promotions.

  • Ensured all copy aligned with brand voice and guidelines while contributing to brand evolution and marketing goals.

  • Transformed strategic marketing messages into compelling ad copy, ran creative brainstorms with the team, and pitched new strategic and creative approaches to clients.

  • Led creative strategy and execution from concept to launch, maintaining ownership and quality across all stages. Adapted and ideated new messaging to meet CTR and ROAS goals.

WORK EXPERIENCE

Visual Communication Design | Srishti School of Art, Design & Technology, Bangalore

July 2010 - December 2014

ISC | La Martiniere for Girls, Calcutta

April 1995 - April 2010

EDUCATION

Copywriting

Brand Strategy

Social Content

Creative Ideation

UX Writing

SKILLS

Currently Reading:

Microcopy: The Complete Guide by Kinneret Yifrah

Currently Listening To:

Masters of Scale

Currently Watching:

Bear

IRL UPDATES

Get in touch with me so we can collaborate on your next project!

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